Traveling Well – 10 Commandments of Wise Travel | Travel

In this age of high tech communication, the world has become a smaller place, and overseas travel, once the privilege of a few, is now enjoyed by many. However, traveling frequently is not necessarily synonymous with traveling well. I still note with dismay at the numbers of travelers that unknowingly jeopardize their own travel experience, and those of others, by failing to address the two cardinal sins of traveling: lack of planning and lack of sensitivity. I have dissected these 2 points further into the 10 Commandments of Wise Travel.The 1st Commandment of Wise Travel is to check and organize all relevant travel documentation at least 1 week prior to departure date. This means passports, tickets, visas and travel insurance. Purchasing a passport/ document holder in order to keep all documentation together is a good investment, particularly when you are a frequent traveler. Otherwise, tour companies and travel agencies give less expensive versions away for free if you book flights with them. You may also want to alert your credit card company of the countries that you will be visiting. Due to credit card fraud and an increase in safety precautions, credit card companies are now putting a halt to cards when they notice a change of spending pattern. Although I may sound as if I am stating the obvious, checking all relevant documentation prior to departure means that you are stating your trip off on the right foot. Any mishap in this area could be enough to color not just the journey, but the rest of your trip.The 2nd Commandment of Travel is to arrive at the airport with adequate time to check-in, and clear customs and security prior to the flight. This means airport arrival 3 hours prior to any international flight anywhere from the United States and 2 hours prior from Australia and New Zealand. Since 9/11, security procedures have tightened the world over, and one simply does not breeze through customs and security anywhere anymore. If booking a taxi to transport you to the airport, then ensure that the taxi booking is made the day/night before the flight. Similarly, if a friend/ family member is taking you, then confirm a pick-up time the day prior. I shamefully admit that my husband and I broke this rule on our last trip to Hawaii, to our detriment. We had forgotten to book our taxi for the airport the night before. Initially, we were not that worried as we don’t live too far from Kingsford-Smith International Airport. However, when the time came for us to book our taxi, even though we thought we were allowing plenty of time, our call coincided with the taxi driver changeover, and we could not get an available taxi for a very long time. This mistake caused us a great deal of stress, and it nearly caused us our flight.The 3rd Commandment is to pack your luggage sensibly, coordinating your wardrobe carefully. This seems to be a common mistake for women. Rule of thumb is if an item of clothing cannot be worn and coordinated 3-4 ways, leave it at home. Keep the main items in a monochromatic colour tone, adding your splash of colour with a scarf or jewellery. Knits are ideal to travel with as they wrinkle far less than wovens and are easier to wash and dry. Always travel with a good quality,lightweight pashmina that fits into your handbag when folded. This can be pulled out and used during the flight or when the temperature drops during your travels. Keep shoes down to a minimum, as this only adds weight to your luggage. Have one pair of everyday shoes, one pair of good walking shoes, and another pair for dressier occasions. Leave your “skyscraper” heels at home, as they will only interfere with your mobility, not to mention the damage it will do to your spine.The 4th Commandment is to make sure that you nurture yourself on long flights. Drink plenty of water, even if it means more frequent trips to the lavatory, and limit your alcohol intake. The pressurized environment of an aircraft is extremely dehydrating. Keep your skin clean and well moisturized on the flight, and for ladies, if you can manage it, leave your face make-up free. Any foundations or powders will merely clog up your pores. If you have an ipod, I cannot recommend listening to guided meditations on the ipod highly enough. From personal experience, it helps reduce jetlag. Wear clothing that has a stretch in it and does not cut into your arms, chest, waist, crotch etc. get up frequently for a stretch and a walk up and down the aisles whenever possible. The more that you can nurture yourself on a long flight, the more energy you will have and the less jetlag you will experience when you reach your destination.The 5th Commandment is to keep a travel diary or journal in order to record all your experiences for posterity, and to share with friends on your return. Take note of all the interesting sites visited and the names and addresses of any fabulous eateries and restaurants. Take lots of photos and collate into an album or CD. This will ensure that the memories of your trip will live on in your mind long after the trip is over. And should you want to revisit a particular site, shop or restaurant, or even recommend a particular place to friends, you won’t have to struggle to remember it.The 6th Commandment is not to be rude and obnoxious to cabin crew, waiters, waitresses, tour group staff and hotel staff during your travels. I cannot stress this point enough. Although it may be instantly gratifying to vent your spleen when you are tired, irritated and frustrated during your travels, please remember that these people hold your comfort, not to mention your food, in their hands. If a complaint needs to be made, by all means do so with assertiveness, but always accompany it with respect and courtesy for the individual that you are addressing. Never resort to sarcasm or humiliation. If necessary, take the problem further to a superior. If a problem is communicated by you in an aggressive manner, then you can expect at the very least defensiveness and resentment in return. If there seems to be no solution to the problem, question whether the issue at hand is worth fighting for. If it isn’t, then save yourself the aggravation and have the wisdom to mentally let go of it and walk away.The 7th Commandment is to have as authentic an experience as possible when visiting other countries. The whole point of travel is to broaden your horizons, discover unfamiliar lands and open ourselves to new experiences. Research the country’s festivals prior to your trip and partake in the experience when you get there. Find out where the locals eat and frequent. Try the cuisine that is typical of the area, listen to different music and attempt some phrases in the local language. Educate yourself on the country’s history. The results can be quite liberating. You will develop a deeper respect and appreciation for the country and the people that you are visiting, and enrich your travel experience tenfold. If more people did this, our world would not be so divisive.The 8th Commandment is to perform random acts of kindness whilst on your journey. When confronted with a fellow traveler who may be in a spot of trouble, take the time out to help without expectation of a reward. If you have the resources to help someone else, then the experience is its own reward. if the situation is a small one, than a small gesture on your part can revitalize a potentially negative situation for the other person. If the situation is serious, then try to get some help. Remember that the laws of karma are alive and well.The 9th Commandment is to be sensitive towards the ecology and culture of the lands that you visit. Imagine for a moment that foreign visitors to your home town littered the grounds, destroyed the vegetation, insulted your neighbours and exhibited a gross disregard for your customs and culture. The scenario is not a pleasant one, and yet we as travelers do this when we visit foreign lands. So be extra mindful of this on your next trip, particularly when traveling as a group.The 10th and final Commandment of wise travel is to savor and enjoy every moment of your travels. Remember that the world is a wonder and a blessing, and the opportunity to explore it is something to be grateful for. Learn to be in the moment as wise traveling is just as much about the journey as it is about the destination.In conclusion, if you do your homework, and take care of all the necessary planning and organization for your trip prior to your departure, you are in a much better position to make the most of your trip. Utilise a checklist, as it saves plenty of headaches later on.
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Real Estate Mailings – Get More Expired Real Estate Listings | Real Estate

Every real estate agent has used some form of real estate postcard marketing over the span of their career. Yet many of these agents waste thousands of dollars a year because they don’t make smart decisions about who to send their real estate mailings to and what the mailings should contain.As an agent for the past decade, I have made a fantastic living by using real estate mailings to generate expired real estate listings. This article will explain how I do it and how you can use real estate postcard marketing to beat your competition and dominate your local market. The best part is, if you use these steps, you’ll save thousands of dollars every year on your mailings and sell more houses than you ever have!  Step 1: Target Your Real Estate Mailings  The biggest mistake agents make when starting a marketing campaign is to make their address list far too big. The common thinking among agents is that the more people they mail to, the more business they will receive. While this may be true, few agents know how to mail to a much smaller list and still generate the same amount of business.   Over the years, I have steadily reduced my mailing list size while dramatically increasing my revenue. Here are the tricks I use: 
With rare exception, I no longer mail to entire neighborhoods (or “farm”). Instead, I target only expired real estate listings and those that have been withdrawn from the market.
Once I identify the expired and withdrawn homes, I identify the homes I want to market to. If a home is in a slow moving or depressed area, I take them off my list. I only target homes that have a high probability of selling. My knowledge of the market allows me to identify these homes quickly, but some homes I need to do more research on. While this may take 5-10 minutes per home, it will save time and money on the real estate mailings (see below)
I scan each of the expired real estate listings for the words “Short Sale.” If the home owner needs to negotiate a short sale with the bank, it is almost never worth my time or the cost to add them to my campaign.
It may seem tedious, but these steps will identify a list of homes in your market that are worth your complete attention. Having a highly targeted list of one to two hundred homes is far more valuable than having a list of thousands of houses that may not be looking to sell.Step 2: Smart Real Estate Postcard Marketing  Now that you have spent the time to research and identify the withdrawn and expired real estate listings, you’re ready to out-market your competition.  While the rest of the agents in your market will have spent all of their money sending one postcard to thousands of people, you can now spend much less money sending several postcards to the small, targeted list you’ve created. Here’s a list of items I send out to my small list: 
On the first day the listing comes off of the market, I send a jumbo, full color postcard to the homeowner. This postcard needs to be big and impressive, because the day the home is off the market, many agents will send their one and only postcard to the home. Make yours stand out.
On the second day, I send another postcard to the home. This is usually a smaller, full color 6 x 4 postcard. Make this postcard look similar to your first (i.e. same logo, colors, etc). For my real estate postcard marketing campaign, this postcard tells the homeowner that I really want to sell their home and I never give up.
On the third day I send another jumbo full color postcard. It uses the same logo, colors etc, and says something to the effect of “See, I told you I never give up.”
Two days Later, they receive another postcard asking “Don’t you want to sell your home? Why haven’t you called?” My competition gave up on day two. I now have 4 marketing pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their home.
The response to this campaign is incredible and while I do spend the money to send four, full color postcards (and sometimes a fifth follow up), because I was smart about my list, I’m spending much less than my competitors and my real estate postcard marketing campaigns have an unbelievable rate of return!  Step 3: Save Even More Money on Your Real Estate Mailings  If you follow my steps, you’ll already be saving thousands of dollars on your real estate marketing while making more money. Here’s how to save even more on your real estate postcard marketing:
Use online printers and use a coupon! Many online printers that provide postcard printing offer promotions and discounts.
Order your postcards in bulk all at once. I use the same postcards for every home, so I order all of my real estate postcard marketing materials at the same time. I order them without postage and have them mailed to me. I then print out labels and affix the postage myself for each mailing. Most suppliers give discounts for orders over 500 pieces.

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